Need for the campaign
The RACV attends an average of four calls outs a day from people who have accidently locked their child in the car. Whilst campaigns have been run to urge parents not to leave their children in the car when going into a shop or other venues, this campaign aimed to help prevent cases where the child is accidently locked in the vehicle.
To raise awareness of the issue of accidently locking children in cars and promote four tips:
- wind windows down in case the car automatically locks
- never let children play with keys as they can accidentally lock the car
- avoid distraction when loading and unloading the car
- have an easy way to hold on to your keys, such as using RACV’s free lanyard, to avoid an accidental lockout.
The campaign created a video that showed how quickly a car can heat up to more than 70 degrees Celsius on a hot day and interviewed a mum who had accidently locked her child in a car. The video was promoted on social media.