Date(s) - 01/10/2015
8:30 am - 1:30 pm
Royal Children's Hospital
(Lessons learned from the Dumb Ways Campaign)
As the limited impact of the Dumb Ways to Die campaign shows us, big budgets and great exposure don’t necessarily lead to a successful outcome. This workshop will walk you through the steps of creating a targeted social media campaign to ensure your safety and injury prevention message gets results.
Led by social media expert Sam Mutimer, Director of ThinkTank Social and frequent guest on The Project, this interactive workshop will provide you with the latest data to ensure you utilise the right social media channel to reach your target market, and walk you step-by-step through the creation of a safety promotion social media campaign, selected from suggestions from attendees. (If you have a campaign you’d like to see created, email us the details)
The session includes a delicious networking lunch.
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Bookings are closed for this event.