Creating impactful social media safety campaigns – the workshop

VSCN’s Social Media workshop, held on October 1, was a resounding success with all attendees reporting they were ‘satisfied’ or ‘very satisfied’ with the content, presentation style and value for money it entailed.

The presentation, by social media expert Row Murray of Kenobi Digital, gave an overview of the social space in 2015 before launching into specifics, tailored to those working in injury prevention and safety promotion. Row talked attendees through setting up an Instagram account and got them posting straight away with a prize given to the best post of the morning.

A key focus was on knowing your audience, and where they are hanging out in a social sense, and the importance of setting measurable objectives and metrics for success. After running through some current, and relevant case studies, it was the attendees turn to utilise the social media blueprint provided to plan their own, effective social media safety campaign.

VSCN members can access the recording of the workshop, the PowerPoint and social media campaign blueprint at the Resources Hub.